Bardot and Chanel had it. French women leave their men wanting more and their continental cousins mystified. Helen Grant reveals their secrets of style, sophistication and seduction.
There’s something indefinably sexy about French women. The epitome of style, elegance and sophistication, they have a certain something that defies definition – is it the voluminous hair, sultry eyes or flushed cheeks?
How can they look so incredibly chic when their faces are devoid of make-up and their hair is more wind-swept than groomed? French women radiate self-assurance and glamour wherever they are – strutting along smart Parisian avenues, relaxing on the Riviera or reading a book in their own back gardens. And their secret weapons have mystified style-conscious women around the world for centuries.
“French women have something special,” says Susan Sommers, fashion editor, journalist and author of French Chic: How to Dress Like a French Woman (www.amazon.co.uk, £30.24). “They’re feminine, sure of themselves, and seem to delight in breaking the fashion rules, yet making it all work.”
Also the editor of a fashion shopping and advice site for larger women (www.alight.com), Susan believes that the key to French sex appeal is a confidence and self-respect passed down from mother to daughter.
From an early age, girls are taught to appreciate and emphasise their most striking natural assets. They’re taught to feel good in their own skin. It’s this confidence with their body that gives them the power to look chic and lovely no matter what their physical features are.
Susan says, “By believing in themselves, they radiate poise and beauty. French girls learn from a young age to be at ease with their bodies, both dressed and undressed, for beauty comes in all shapes and sizes.”
Continental women don’t have to be classic beauties; and instead of pining to be something they’re not, they live life to the full, following their own agenda and cultivating a personal sense of style. Mixing brains with beauty, their appeal has more to do with social grace than physical attractiveness. Peel back the layers of the average French woman and you’ll find a confidence honed by centuries of culture, influencing how she carries herself, the clothes she wears and the people she associates with.
Edith Kunz, author of Fatale: How French Women Do It (www.amazon.co.uk, £8.35) agrees with Susan that confidence is the key to charm. She says, “French women are confident in themselves, confident with their age, their body and their power. They’re sensuous even at work,” she says. “Instead of following the latest fashion trend, this inner confidence enables them to adopt their own style. From their hair down to their shoes, they know what suits them and dress accordingly. Elegance is found in simplicity and classic designs rather than the latest fashion fad.”
Intrigued? Well, before you go spending a fortune on Parisian labels and expensive jewellery, read on to discover the essential secrets of French glamour …
Chic Vs Cheap
Think quality, not quantity, and pay attention to detail and accessories. Loose buttons, laddered tights and frayed hems are a big no-no – can you imagine Brigitte Bardot or Catherine Deneuve squeezing into a size 12 if their thighs were screaming for a 14? Can you imagine Coco Chanel walking into an important meeting with a creased jacket and scuffed shoes?
Perish the thought. French women choose clothes to fit, garments that are streamlined and kept close to the body without compromising on comfort. Instead of wasting money on the latest trend, spend a bit extra on quality.
The French don’t mind splashing out on one item of clothing if it fits well and will last for several years. One pair of made-to-measure, beautifully crafted leather shoes is better than ten pairs from the high street. The little black dress continues to reign supreme in the realms of French versatility but check the details and it’s always well cut. The same goes for the classic white shirt, the tailored suit, jeans, leather handbag and winter coat – all timeless items chosen for their versatility rather than their price tag or trend value.
Accessories are the finishing touch to an outfit, the glue that holds it together – but only in moderation. Dress the look up or down with a scarf, hat, ornate brooch or string of beads, but keep things matching – French women have scarves that match their gloves, that match their umbrellas, that match their handbags – but don’t overdo it. A striking pair of earrings and matching necklace will add sparkle to a plain dress but throw in a sequinned bag and patterned tights and you’ll look more drag queen than enigmatic princess.
The staple colours of any French wardrobe are neutral. Grey, brown, navy, beige, khaki, ivory, black and white are favourites due to their practicality. Outfits are coordinated around one or two dominant colours, made up of several pieces but always in different shades of the base colours. Popular combinations include navy and white, beige and white, grey and pink, pink and navy and – the French favourite – black and white. Maintain feminine allure by opting for stretch fabrics – they’re non-restrictive, comfortable and will show your curves off to their best advantage.
Glowing Skin
Skin care in France is a priority not a luxury, with the emphasis being on a clean, moisturised face rather than one caked in foundation and powder. The results speak for themselves – healthy complexions, bursting with reality and few wrinkles. To achieve such radiance, the usual common-sense rules apply – never wash your face with too hot or cold water as the temperature can cause broken capillaries, never go to bed with your make-up on or you risk clogging your pores and avoid exposing skin to harsh sunlight. French women often wear sunglasses to protect the delicate skin around their eyes.
As for cleansing, most women need only clean their faces at night. Use a good three-step cleansing programme that includes a toner and moisturiser. Make an effort to discover your skin type then get professional advice on suitable products. Most department store beauty counters offer this service for free.
According to Rona Berg in her book Beauty: The New Basics (Workman Publishing, £19.95), a splash of lukewarm water is all you need in the morning. “A French cosmetics executive once told me that soap should only ever touch your skin from the neck down,” she says. “Unless you’ve used a moisturiser the night before, a splash of water is sufficient.”
Skin care might be higher in the pecking order than cosmetics but that doesn’t mean make-up is taboo. As far as cosmetics are concerned, it’s about emphasising your best features to the max. Two things the French can’t get enough of are lips and eyes. If you’ve got fantastic lips, apply liner just outside your lip-line and fill in with a natural shade for a bee-stung look. If your eyes are your asset, recreate the Bambi look with lashes of black mascara and liner. Keep brows well groomed and nails clean and short. If you’re using the correct skin care products, you shouldn’t need foundation and blusher – your natural radiance will do both jobs – but if you really can’t go without, use a tinted moisturiser and rose-coloured blush.
Tousled Tresses
Like Skin, French hair is kept in tip-top condition. It can be short or long but always what nature intended. That means, if you’re a natural blonde, don’t try to be a brunette and vice versa. Instead, aim to have the best blonde hair – shiny, healthy and full of life. The money saved on colouring can be spent on regular trims, quality shampoos and deep conditioning treatments.
To avoid stripping hair of natural oils, steer clear of products with alcohol and limit shampooing to no more than twice a week. Use conditioner after every shampoo and re-moisturise with a deep conditioner once a month. If you suffer from tangles, use a wide-toothed comb in the shower, working your way from tips to roots.
When it comes to styling, whatever their hair texture – curly or straight – most French women favour the tousled ‘I’ve just rolled out of bed’ look. With a little imagination, and creative fingers, this can be achieved with any hair type. If your locks are naturally curly, ditch the straighteners and boost those curls with specialised products. After conditioning, don’t rinse completely. Apply mousse or serum to damp hair; twist sections around your fingers then leave to dry naturally, blasting with a diffuser attachment when it’s almost dry. On the other hand, if nature gave you poker straight hair – lucky you – your hair will probably have fantastic natural shine because it’s flat cuticles are highly light reflective.
Everyone knows that a healthy lifestyle leads to better-looking hair. Excessive stress, smoking, lack of exercise and poor diet will wreak havoc on your locks. Likewise, bad hair tactics can lead to breakages, split ends and premature hair loss. So take a good look at your lifestyle and make changes, if necessary. Aim to get enough sleep, eat well and drink plenty of fluids.
To avoid stripping hair of natural oils, steer clear of products with alcohol and limit shampooing to no more than twice a week. Use conditioner after every shampoo and re-moisturise with a deep conditioner once a month. If you suffer from tangles, use a wide-toothed comb in the shower, working your way from tips to roots.
Whatever your hair type, find a style that suits and stick to it, emphasising colour and sheen with quality products. Between products, for true continental glamour you can’t go wrong with an updo. Try twisting a section of hair around the base of a ponytail or use pins to create a bun, letting a few fugitive strands tumble seductively onto your shoulders. For a really casual look, use your fingers instead of a brush.
Mysterious Girl
According to the French, sexiness has little to do with dressing provocatively or talking dirty. It’s the naughty sparkle in your eye, the sensuous, husky tone of your voice and really listening when someone speaks that determine how others see you. Think sensual, sexy thoughts and you’ll turn heads wherever you go.
Continental women never miss an opportunity for glamour and sensuality. Instead of saving decent clothes for best, wear them every day. The same goes for pretty lingerie. Choose a signature scent and splash it on morning, noon and night. Going to the supermarket? Don’t forget to touch up your lippy!
Learn to enjoy the mundane details of everyday life. Make time for family and friends, learning new skills or relaxing with a good book. Introduce yourself to new neighbours. If you must gossip, go ahead but be discreet! Speak slowly and confidently, maintaining eye contact and listening to what the other person has to say. Eventually, like all new skills, your new-found charm will become second nature.
Celebrate your body with perfume and oils. Make every effort to look and smell divine. High-heeled shoes? The higher the better. Never worn a garter belt? There’s always a firs time. Treat your body like a temple – drape it in luxurious fabrics such as chiffon, satin, suede and velvet. Bear in mind though, that true sex appeal has more to do with attitude than style and chic. What makes our European neighbours so alluring is a lethal combination of steely determination, feminity, self-confidence and inner strength.
As Sanche de Gramont wrote in The French, Portrait Of A People (www.amazon.co.uk, £14), “French women are ants disguised as butterflies. In a nutshell, they speak softly but carry big sticks. They have style and chic but they also have grit. That chic, charming Parisian is really a steel magnolia, a woman of iron and velvet.”
Armed with your fresh, radiant skin, your shiny but natural hair, timeless couture, high heels and heady confidence, you’ll be turning heads and feeling good in your own skin in no time.